Luxury real estate is a different beast than other homes on the market. Traditional strategies won’t yield the same results for these homes, but some unique tactics are worth the additional investment. With these tips, you’re bound to find a luxury buyer quickly.
1. The Right Timing
It’s common for summer and winter markets to be a bit slower to move that doesn’t mean a luxury property falls into the same category as other listings. For example, when a buyer wants to view luxury Long Island houses for sale, a home in the Hamptons will perform differently in the summer than on the other side of Long Island.
Let market trends for other luxury listings in the area dictate the best time to list your luxury home. If there are too many homes for sale at once, your home may be overlooked by buyers. Work with your real estate agent to pick when your home will perform best in its environment.
2. The Right Price
It’s easy to believe that your home is worth more than the market says it is. One of the top reasons a home doesn’t sell is because the house reflects the owner’s emotional value rather than its appraised value. It’s your right to list your home for more than its estimated value, but you will risk alienating interested parties with a high price and having your home on the market longer than you hope.
3. Creative Marketing
Typical methods of real estate marketing don’t always work for luxury house listings. Yes, you should absolutely make sure your home becomes a social media presence, but some other ideas may benefit more. You might knock on luxurious doors of other homes in your area to let your neighbors know your house is for sale.
4. Broker Open House
A traditional open house for a luxury home is something you can cross off your list right now. Instead, offer an open house for local brokers. They may be the agent representing the future buyer and can make sure the home really fits their buyers’ needs before bringing them for a showing.
5. High-End Visuals
Luxury homes deserve luxury photographs and videos. You might take a great photo on your iPhone, but it’s worth the investment to hire a professional real estate photographer and/or videographer to capture your home with aerial photography. Having a virtual tour of your home is great for potential buyers who want to see the inside of the house before visiting in person. You want to make sure all the best spaces and angles of the house are featured.
6. Appropriate Staging
Just like the visuals that show your home off in marketing, the house itself has to speak luxury. Ikea furniture filling a luxury home is going to come across as strange to any interested parties. Bring in a professional stager to set up the home so that it’s price point doesn’t seem off the mark. If the home is already vacant, furniture can be rented to stage the house, or you can look into virtual staging for people who view the house online.
Article Submitted By Community Writer
